3 Key Channel Strategies to Address Electrification
Eversource is working to help meet aggressive decarbonization goals set forth by the Commonwealth of Massachusetts. We’ve deployed a full market transformation strategy that provides support at every touch point within the channel. Along with our partnering Mass Save Sponsors, Eversource outlined three pillars to success: manufacturers and distributor engagement, contractor adoption, and customer education. This presentation will examine how each of these pillars together makes up a blueprint for meeting high electrification goals.
Erin Engelkemeyer is the Energy Efficiency Supervisor, Commercial & Industrial and Residential Channel Delivery at Eversource Energy. Erin has been leading the Eversource Tri-State Channel relationships since 2015. In this role, Erin and her team manage all primary relationships with manufacturers and distributors and facilitate program delivery for energy-efficiency products and equipment across various channels, including Downstream, Mid-stream, and the Online Marketplace. Prior to her role at Eversource she spent over ten years’ working within wholesale distribution supply chain. Erin has a sales-driven focus on delivering energy-efficient solutions to customers by leveraging the channel’s influence. Erin holds a BA in Business Administration from Bridgewater State University.